Rebecca Anders


AREAS OF EXPERTISE:

  • Executive & Leadership Coaching

  • Team Facilitation & Development

  • Self-Management & Resilience

  • Narrative Coaching & Storytelling

  • Performance Management & Organizational Effectiveness

  • Talent Strategy, Succession & Architecture

  • Organizational Psychology & Behavior

  • Cross-functional Communication & Collaboration

  • Founder & Executive Transitions (VC-backed, startup, and corporate)

  • Scaling Leadership Capacity

  • Building High-Performing Cultures

SERVICES OFFERED:

  • Individual coaching

  • Workshops

Hi, I’m Rebecca Anders. I’m an executive coach with a passion for helping tough tech founders lead with greater clarity, intention, and impact.

MY PROFESSIONAL JOURNEY

My early aspirations—first to be a writer, then a journalist, later a publisher—all reflected a love of stories. As a kid, I loved stories because they transported me. Looking back, I can see how stories helped me make sense of the world, imbuing facts with gravity and connecting me to experiences beyond my own.

That thread carried forward. I studied History and Literature in college. What did this translate to professionally? Publishing seemed as good a guess as any, so I left my hometown, Boston, and set off to New York to work as a literary agent’s assistant. I was ready to learn the business of books.

It took less than a year to realize that enjoying an industry’s output doesn’t always mean you’ll enjoy toiling in it. I experienced publishing as traditional, hierarchical, and slow to embrace technology. The last point in particular concerned me. I was just starting out in my career. I wanted to be in an industry that embraced change, not cowered in its face.

MY ROOTS: A DEEP LOVE OF STORIES

MARKETING, TECH, AND LEADERSHIP & DEVELOPMENT

BECOMING YOUR COACH

That realization led me to marketing and tech. After a lucky Craigslist job application led to a stint at Rotten Tomatoes, I landed a role leading accounts at an online advertising startup. While I was there, the company seemed unstoppable: growing its team and clients quickly, raising $100M in Series E funding…and overextending. Eventually, the company was sold at half the valuation rumored in earlier acquisition talks. The entire ride, with its highs and lows, was an instructive, close-up view of what startup success looked like—and a cautionary tale of what could bring it down.  

That experience positioned me for my next chapter at Facebook, where I spent eight years and built the foundation of my work in Learning and Development and coaching. While I started in sales, I took on a Chief-of-Staff role early in my tenure. In practice, this translated to my acting as a coach and talent consultant to the VP I supported, who led an organization of 200+ people across six sales verticals. Coaching leaders at every level, from individual contributors to category heads, was a fascinating look into how leadership visions and communications effectively flowed from the top down, and where in the chain this broke down. Every project I spearheaded, whether an individual coaching relationship, a talent mapping exercise, or developing a training, focused on developing and empowering our teams. So when my two-year stint came to its close, the next step felt obvious. 

I moved formally into Learning & Development (L&D), where I supported the sales organization in all things people, development, and talent management. And yet, I found myself wanting to deepen and formalize my expertise in the field. So, shortly after relocating to Boston in 2022, I began my master’s in organizational psychology with a focus on Talent Management. I also launched my own coaching and leadership practice.

Today, I work with tough tech leaders—often first-time founders and technical experts—building ventures that tackle urgent, complex problems. My coaching helps accelerate decision velocity, build execution strength, and expand the leadership range required to scale teams and organizations. I provide frameworks and feedback shaped by experience across both startups and mature organizations, and ask questions that help clients reflect on and better understand their own motivations, strengths, and challenges.

My childhood love of stories informs my coaching. I’ve found that the ability to see one’s leadership, company, and professional arc as a story can unlock new perspective, helping founders lead with greater clarity, intention, and impact. It is deeply rewarding to support clients as they challenge old assumptions, rethink what’s possible, and write their own story.